OVERVIEW
Atlanta Public Schools
Building one brand. One voice.
Atlanta Public Schools needed a cohesive brand system that could strengthen brand continuity, tell its story consistently, and work across schools, departments, partners, and communications.
01 | THE CHALLENGE
Creating consistency across an entire district.
Atlanta Public Schools serves a broad community of schools, departments, employees, students, families, and partners. With so many touchpoints, maintaining a consistent brand experience had become increasingly important.
02 | ONE BRAND. ONE VOICE.
One Brand. One Voice.
Atlanta Public Schools serves a broad community of schools, departments, employees, students, families, and partners. With so many touchpoints, maintaining a consistent brand experience had become increasingly important.
03 | STATIONERY SYSTEM
Bringing the identity into everyday communication.
I designed a cohesive suite of district stationery, including business cards, letterhead, envelopes, fax covers, and email signatures—giving APS a recognizable visual language across everyday communications.
04 | DESIGNING FOR A DISTRICT
One system.
Hundreds of identities.
I developed a co-branding system that allows departments and schools to maintain their own identity while still clearly belonging to the larger district brand.
05 | BUILT TO ADAPT
Flexible by design.
The co-branding framework extended beyond logos into school-specific stationery, allowing individual school colors and identities to work within a consistent APS structure.
06 | BRAND GUIDELINES
Bringing the identity into everyday communication.
I designed a cohesive suite of district stationery, including business cards, letterhead, envelopes, fax covers, and email signatures—giving APS a recognizable visual language across everyday communications.
07 | RECOGNITION
Nationally Recognized.
The Atlanta Public Schools brand system earned two 2025 National School Communication Awards from the National School Public Relations Association (NSPRA), recognizing both the brand guidelines and the broader identity system.
Award of Excellence
Handbook / Guide
Atlanta Public Schools (APS) Brand Guidelines
Award of Merit
Branding Image Materials
Atlanta Public Schools (APS) Branding and Assets
ATLANTA PUBLIC SCHOOLS