Overview
A campaign rooted
in community.
The I Love DeKalb Schools campaign celebrates DeKalb County School District's students, teachers, staff, and alumni. As a product of DCSD myself, this project was especially meaningful, allowing me to give back to a community that shaped my journey.
As co-creative director, I worked alongside the Communications Manager to develop a campaign that highlighted the positive stories, achievements, and heart behind our schools—boosting morale across the district and strengthening community pride.
Campaign Commercial
Real people.
Real stories.
We produced a 30-second commercial featuring students, families, and staff across DeKalb to share what makes our schools special.
Outreach
Across the District.
Seven billboards were installed throughout DeKalb County on major highways and intersections to build awareness and show community pride.
Campaign Materials
A message in every direction.
The campaign extended beyond digital and broadcast. We developed branded apparel, school supply giveaways, buttons, bus stickers, and more to keep the message visible throughout the community.
Award Recognition
Gold Award
Commercial: Corporate Identity Image
The I Love DeKalb Schools commercial was honored with a Gold Award, recognizing the effectiveness of the campaign and its impact on the community.
A campaign that
continues to inspire.
What began as a campaign to celebrate DeKalb County School District grew into a shared expression of pride across the community—bringing students, families, staff, and alumni together around the schools and experiences that connect them.