Creed II: The Album
Bringing the visual language of Creed II into the soundtrack.
For the release of Creed II: The Album, I was brought in by producer Mike WiLL Made-It to develop album packaging and promotional creative. Working with assets provided by the film studio and record label, I developed a visual direction that connected the soundtrack to the raw, cinematic character of the film.
Raw. Cinematic.
Unmistakably Creed.
The design needed to carry the intensity of the film, connect its boxing culture to the music, and stay visually restrained. The approach focused on bold imagery, minimal layouts, and a refined use of gold.
Cinematic
Connect the album directly to the film.
Minimal
Let bold imagery and typography lead.
Authentic
Build from boxing culture rather than decoration.
Strength through restraint.
The final cover features Adonis Creed in a moment of focus and reflection. We used a clean black-and-white treatment with oversized typography, keeping the design minimal while introducing gold in producer Mike WiLL Made-It's name.
Building the other half of the story.
The hanging boxing gloves represent the grit and ruggedness of Philadelphia. The set of two gloves symbolizes the two men in the Creed II title. A clean black-and-gold treatment carries the visual direction of the front cover, highlighting the featured artists on the album.
A design for the artists
and producers.
I designed a custom set of Beats Studio headphones for the album's artists and producers, featuring the Creed II logo and the “I WANNA REWRITE HISTORY” quote from the film.
05 | THE ACTIVATION EVENT
Bringing the album to life.
I developed the visual creative for the album's activation event, extending the Creed II identity across custom apparel, social media content, event signage, and supporting marketing materials. The apparel included branded sportswear for the ring models and a custom boxing robe for Mike WiLL Made-It.
